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If you've been thinking about building a real estate team to handle all the business you have but aren't sure how to get it done or where to begin, check out this case study. Our recent client, Anamary Placencia Gonzalez, decided to start her team at the end of November and had plenty of ideas but nothing documented. She officially launched APG Realty Group – Las Vegas by the first week of January. How did she do it? Prep Work We started with an introductory call just before

My first career was in software development, but I'll always choose simple and functional over shiny and complicated. After all - Stop Chasing the Shiny CRMs ! When people ask what CRM (customer relationship management) system they should use, my answer is always: "the one you'll actually USE." If Excel works for you, great. I've worked with agents who use Notes or even WordPerfect—totally fine. But the moment you bring on anyone else—even an assistant—who needs access to you

I'll be honest with you: I was nervous walking into the city library last week. Our team—Narda, Julia, Latrice, and I—had been grinding through one of the busiest years we've ever had. We were closing deals, serving clients, hitting our numbers. But somewhere in the chaos of 2025, we'd lost something important. We hadn't taken the time to really connect . To talk about who we are and where we're going. To sit in the same room and remember why we're doing this together. So I b